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NASCAR, Camping World announce 7-year extension

By Staff Report, NASCAR Wire Service
Published On: May 05 2014 01:39:06 PM CDT
Racing generic, winners flag

Caren Firouz/Reuters

Distributed by The Sports Xchange

NASCAR announced Monday that it reached a seven-year agreement with Camping World, ensuring the camping retail store would remain the entitlement sponsor of the NASCAR Camping World Truck Series through 2022.

The new deal ensures that Camping World will own exclusive rights as title sponsor for a total of 14-consecutive years, which matches Craftsman Tools (1995-2008) as the longest entitlement sponsorship in the history of the national series.

"The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years," said Steve Phelps, NASCAR chief marketing officer. "Camping World's seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base."

Since originally becoming series entitlement sponsor in 2009, Camping World has expanded its number of stores by 35 percent, resulting in the company eclipsing $3 billion in annual revenue.

"Camping World and NASCAR are mutually invested in the growth of a national series that is celebrated for its exciting brand of racing and the most loyal fan base in the country," said Camping World and Good Sam Enterprises Chairman and CEO Marcus Lemonis. "Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it's delivered. We expect to see continued success in the coming years."

The NASCAR Camping World Truck Series returns to action Friday night at Kansas Speedway for the SFP 250 (8:30 p.m. ET on FOX Sports 1, MRN Radio, SiriusXM NASCAR Radio).