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Pittsburgh powerhouse Heinz back in Super Bowl

Published On: Jan 08 2014 09:11:03 AM EST
Heinz ketchup



A Pittsburgh powerhouse is returning to the Super Bowl in February. Nope, not the Steelers. Heinz ketchup.

The Pittsburgh Post-Gazette reports the Pittsburgh-based condiment maker and food giant will air a 30-second ad during the Fox network's telecast of the game on February 2nd.

AdWeek and other trade publications says those spots are going for about $4 million.


This year's Super Bowl marks only the second time Heinz has advertised during the game. The last time was 16 years ago.

The commercial is part of a promotion in which customers have been asked to submit pictures of themselves with their favorite Heinz product. It was created by Cramer-Krasselt, a Chicago firm.