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University launches 'Penn State Lives Here' campaign

Published On: Oct 15 2013 08:08:01 AM EDT

Penn State is working on re-branding itself.

CENTER VALLEY, Pa. -

Penn State is working on re-branding itself.

On Monday, the university's Lehigh Valley campus in Center Valley, Lehigh County,  launched its new "Penn State Lives Here" initiative.

Officials say the goal is to show the impact Penn Staters are making in the classroom, research facilities and in communities around the world.