Just hours before taking the stage at the Allentown Fair, country music superstar Toby Keith made a special visit to a local liquor store Saturday.
And he's giving a new business endeavor his best shot.
Keith promoted his new brand of liquor, Wild Shot, at the Crest Plaza Shopping Center.
Folks lined up for the bottle signing and to get a chance to meet their favorite singer.
Keith is playing the big stage at the Allentown Fair Saturday night.
He says he has been in Allentown at least five times.
"Love the history of this place, blue collar history of this place, and how the steel mills and stuff were here," Keith said. "I've been getting a little history lesson each time I come. My kind of people."
Keith is releasing a new album in October.