The new Musikfest mobile application has won the gold...the Gold Pinnacle Award, that is.
ArtsQuest's Musikfest app, introduced in time for this year's festival, was honored as the Best Festival/Event Mobile Application during the International Festivals & Events Association's annual convention Sept. 21 in Denver, Colo.
Designed by Trifecta Technologies of Allentown and ArtsQuest, the Musikfest app featured comprehensive information on Musikfest's 300-plus performers, 60 food vendors and 40 artisans, as well as an interactive festival map and schedules in real-time and more.
ArtsQuest officials said more than 17,000 users downloaded the app, available for iPhone, iPad and iPod Touch by the end of the festival August 12.
“It’s quite an honor to be recognized in the IFEA Pinnacle Awards, an international competition that draws entries from prestigious festivals and events around the world,” said ArtsQuest Vice President of Marketing and Public Relations Curt Mosel. “Trifecta Technologies, working closely with our marketing team, did a tremendous job of creating a comprehensive yet easy-to-use tool that became an instant hit with festival attendees. We are very excited about the response to this year’s app, and we’re already working on enhancements for 2013.”