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Cupid caught your heart this Valentine's Day? He's going to grab your wallet, too

Published On: Feb 12 2013 11:33:27 PM EST   Updated On: Feb 13 2013 07:29:21 AM EST

How much is spent on Valentine's Day?


Cupid's going to cost you this year. A new consumer study says we're spending more than ever on Valentine's Day.

Looking for a savory surprise for your sweetheart?

"She likes chocolate-covered pretzels, but I'm having a little trouble finding them," said Chris George of Northampton.


Better watch your wallet. The National Retail Federation says the average person will spend a whopping $131 on Valentine's Day.

"Sounds like a lot, a lot," said Lauren Berasley of Allentown. "I don't think I'll be spending that much."

"Depends who you're buying for, right?", said Sneha Kulkarni of Allentown.

The traditional box of chocolates are still big sellers. So are chocolate-covered strawberries, and of course, we have to mention those unmentionables!

Even singles spend quite a bit on Cupid.

"Not for a boyfriend. I am shopping for gifts for my friends," laughed Marina Dunnington, a student at Muhlenberg College. "It's a 'Hallmark holiday,' but I like the sentiment."

But believe it or not, Valentine's Day is not candy stores' biggest-selling holiday. The owner of Josh Early Candies in South Whitehall Twp. said they actually make more at Easter and Christmas, because those holiday seasons are longer.

But at Target on Cedar Crest Blvd., the store manager said Cupid Day sales are way up this year.

Berasley believes women are the early Valentine's Day shoppers.

"I do, definitely," she said. "It's just in our nature to plan ahead."

So whether you come early or come late, come armed with cash.