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Crayola wants your old markers for fuel

By Catherine Hawley, Reporter, @CatherineH_WFMZ, chawley@wfmz.com
Published On: Aug 01 2013 05:00:32 PM CDT
Updated On: Aug 01 2013 05:47:49 PM CDT

Colorcycle program transfers old markers to energy

EASTON, Pa. -

Instead of tossing those old, dried out markers in the trash, How about using them to heat your home?  A new initiative from Crayola wants to turn your old arts and crafts medium into usable fuel.

You could say Crayola's favorite color is green.  The colorful, arts and crafts company is committed to being environmentally responsible.

"We have multiple initiatives in our operation which support the environment and set an example for the rest of the industry," explained Peter Ruggiero with Crayola.

Crayola's latest initiative is reaching out to schools to gather old, dried out markers to keep them away from the landfill, and transform the used medium into energy.  It's called the ColorCycle Program, and its designed to educate students about their role in protecting Mother Nature.

"It's something that I feel is beneficial for our school, our earth and our teachers," shared teacher Ann Pfohl.

The markers can be any brand, even dry erase markers and highlighters will do.  A special process converts the plastic into clean burning fuel.  Crayola says just one box of 8 markers can produce enough fuel to brew one pot of coffee, cook an egg or make toast.  And it adds up, 308 recycled markers will produce one-gallon of fuel that can power an SUV for 15 miles.  The recycled markers can even heat a home.  With 500-million markers being produced by the company each year, you can start collecting and make green your favorite color as well.

"It can make a difference in the whole environment and to help the earth," added 5th grader Chase.

The ColorCycle program is free to take part in, but is only available for classrooms right now.