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Crayola Experience reopens doors in Easton

By Amy Unger, Reporter, AUnger@wfmz.com
Published On: May 24 2013 03:09:55 PM CDT
Updated On: May 24 2013 04:25:08 PM CDT

On a dreary Friday morning, gray seemed to be the color of the day outside 30 Centre Square in Easton, but inside the Crayola Experience, it was raining every color of the rainbow.

EASTON, Pa. -

On a dreary Friday morning, gray seemed to be the color of the day outside 30 Centre Square in Easton, but inside the Crayola Experience, it was raining every color of the rainbow.  

The ceremonial snipping of a crayon label and the firing of a confetti gun marked the grand reopening of the city's most colorful tenant.

Mayor Sal Panto addressed the crowd before the throngs of eager children, parents and teachers were allowed upstairs.

"I know many of you have been here before," he said. "Well, throw all of those memories away because the new experience is unbelievable."

The Crayola Experience closed three months ago for a massive expansion and renovation project. Now, creative-minded kids and their families can immerse themselves in four floors and 60,000 square feet of educational fun.

"This is our grand opening, so it's the first opportunity where kids can really come in and try everything," explained Vicky Lozano, Crayola's vice president of corporate strategy.

First-timers, like Anthony Viglianti and his son James, were among those playing "guinea pig." They came with a group from Tracy Elementary School.

"It's awesome," said Viglianti. "The last time I was at Crayola is when it was the actual factory, and there was nothing like this."

The Crayola Experience features more than 20 attractions to delight and engage visitors of any age.

"You get to make your own custom label for a crayon," said Lozano. "You get to make your own marker, and it's not just any marker. It produces marble ink results."

The bells and whistles at the revamped facility are impressive, but it’s still possible to sit down and do some good old-fashioned coloring at the Color Carousel or mold sculpture with your own two hands, using the company's Model Magic.

"We want families to come here and have a great day and hopefully build some memories in the process," said Lozano.

Judging by the squeals of delight coming from all corners of the Crayola Experience, it seems that mission has been accomplished.