Reading's oldies station is about to change formats.
WRAW-AM 1340 will become Rumba 1340-AM at the stroke of midnight Friday, switching to a Spanish hot adult contemporary format, the station's owner, Clear Channel Media and Entertainment, announced Wednesday.
"We decided to launch Rumba 1340 after years of requests from the local community and positive feedback from advertisers," said Craig Stevens, program director, Clear Channel Media and Entertainment Reading. "Reading has a very high Latino population and we are excited to engage this very important audience with Rumba 1340's great programming."
The station's weekday programming lineup will feature Jose "Super" Martinez in the mornings; Issa Lopez during mid-days; El Gat during the afternoons; and Jenny Castillo in the evenings, Stevens said.
Rumba 1340 will also feature local news broadcasts in Spanish.
Clear Channel Reading also owns and operates WRFY-FM.