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Reading Fightin Phils ranked among top MiLB teams in merchandise sales

Published On: May 05 2014 04:08:38 PM CDT
Reading Fightin Phils
READING, Pa. -

The Reading Fightin Phils are among the top teams in Minor League Baseball when it comes to sales of the team's hats, jerseys and other items.

The Fightins have been named one of the top 25 teams in licensed merchandise sales, the organization announced Monday.

2013 was the first season of the re-branding of the Reading franchise, highlighted by the addition of a feisty ostrich logo, a first in professional sports, and other unique trademarks.

"Today’s announcement by the MiLB office is a testament to how fans in Baseballtown, and around the United States, have embraced our Fightin Phils brand," said Scott Hunsicker, the team's general manager. "There are little leaguers around the country wearing our brand for the first time ever. Kids have embraced the fun Fightins ostrich mark, teenagers and younger adults have been drawn to the tough Fightins F-Fist logo, and older fans appreciate the tribute to the 1950 Phillies Whiz-Kids with our Fightin Phils pinstriped jersey."

In 2013, MiLB saw revenue top more than $55.4 million in retail sales. The total is the second highest figure for the licensing program since its inception in 1992.

Reading made the top 25 merchandise sales list in two previous years -- 1998 and 2001.