Subaru is sharing the love with seniors in Berks County.
For every vehicle sold or leased between Nov. 21, 2013 and Jan. 2, 2014, Subaru donated $250 to the customer's choice of five charities, one of which included Meals on Wheels.
"Berks Encore intends to utilize the funds to provide additional assistance to home-bound and low-income seniors who struggle with food insecurity," said LuAnn Oatman, president/CEO, Berks Encore. "It is amazing that Subaru and the Meals on Wheels Association of America have come together to assist seniors nationwide in such a fantastic way."
Berks Encore will use some of the money to buy bulk food items from the food bank for distribution to income-eligible seniors on the Meals on Wheels program.
The grant will also allow the agency to provide two bags of food every other month to home-bound clients and to cover administrative costs associated with its operation of the Meals on Wheels program in Berks County.
"This event continues to makes us very proud," said Dean Evans, Subaru's chief marketing officer. "Having given nearly $7 million to Meals on Wheels programs over the last six years, Subaru is making a real difference in the lives of seniors in local communities."
Other charities benefiting from the "Share the Love" campaign are the Alzheimer's Association, The American Society for the Prevention of Cruelty to Animals, Make-A-Wish and USO.
Berks Encore also took the opportunity Thursday to thank the partners in its "Stuff the Cooler... Share the Love" event, which took place during the holiday season.
Donations collected at each of Berks Encore's centers, as well as at Lausch's Moving & Storage in Shillington; Pasquale's Place in Douglassville and Fleetwood Bank in Fleetwood, benefited the agency's Meals on Wheels clients and helped raise awareness of senior hunger in Berks County, officials said.
"Fleetwood Bank employees and customers embraced this project during the holiday season because they are united in thinking that our senior citizens should never have to go hungry," said Rita Phillips, Fleetwood Bank's senior vice president retail banking. "We hope to make this annual Christmas season event."
Berks Encore, through an army of 800 Meals on Wheels volunteers, delivers food to almost 700 homes in Berks County.