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Pink boutique supports cancer research

By Rosa Duarte, Reporter, RDuarte@wfmz.com
Published On: Jun 20 2013 07:00:00 PM CDT
Updated On: Jun 20 2013 10:45:07 PM CDT

Charm and Beauty Boutique on Freemansburg Avenue in Easton just opened in May and the building's paint job seems to be attracting potential customers.

EASTON, Pa. -

Charm and Beauty Boutique on Freemansburg Avenue in Easton just opened in May and the building's paint job seems to be attracting potential customers.

"A million people have asked me what's going on with the pink building but everyone loves the color, it's really bright and noticeable," said store owner Constance Brown.

Constance says the bright pink color is in recognition of friends and family members she has lost to breast cancer.

“The main message is to celebrate life, to celebrate life, celebrate being in the now, tomorrow is not promised to anyone,” said Brown.

To help introduce her store and her message of cancer awareness to the community, Brown is hosting the 'Pink Ladies Sip and Shop' event Friday June 21st, from 6 to 9pm.

"We have makeup applications, we're going to have some hors d'oeuvres, light pink cocktails, just a lot of fun and some giveaways," said Brown.

There will be a 15% off all purchases and a percentage of the proceeds will go to St. Jude Hospital.