Hess toy truck collectors can let their fingers do the walking this year.
For the first time in the product's 48-year history, the trucks will be available for purchse online.
Details of the 2012 Hess toy truck will be announced on Nov. 1 and will go on sale Nov. 9 at participating Hess and Hess Express retail stores.
This year, you can pre-order the toys online starting Nov. 1.
“Generations of families and fans have made the Hess Toy Truck part of their holiday celebrations and have come to appreciate its history, quality and value,” said Rick Lawlor, Hess's vice president of retail marketing. “We believe the time is right to introduce this tradition to families across the country, as the demand for and legacy of the Hess Toy Truck has grown well beyond our retail market of 16 East Coast states.”
Hess plans to reach toy truck fans across the country with expanded social media efforts, as well as the Hess Express mobile app.
And for the first time, toy truck fans can work together on the Hess Facebook page to reveal the 2012 truck design ahead of time, starting Oct. 22. Through a variety of linked social actions on the company Facebook page, fans can slowly reveal the new toy truck model before the official Nov. 1 launch.
A new virtual Hess toy truck collection website feature will enable fans to indicate which Hess toy trucks they own from past years, reminisce about holidays when they received the truck and earn digital toy truck collector badges to share with their friends on Facebook.
The first Hess toy truck – an 18-wheel fuel oil tanker painted in the traditional Hess dark green with white and yellow accents – was introduced in 1964.