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Easton works to re-brand its downtown

By Rosa Duarte, Reporter, RDuarte@wfmz.com
Published On: Jul 31 2013 07:00:00 PM CDT
Updated On: Aug 01 2013 05:33:08 AM CDT

Known as Familiarity tours or FAM tours for short, Easton is showing itself off not just to visitors but also to realtors.

EASTON, Pa. -

Known as Familiarity tours or FAM tours for short, Easton is showing itself off not just to visitors but also to realtors.

"I wanted to be able to explain to people if they're thinking about moving into this area what it has to offer with restaurants, the parks they're building by the water, and just places that are new in development where they can move in," said real estate agent Kathryn Berger.

Michael Brett with the Redevelopment Authority for the city of Easton spent Wednesday afternoon walking a group of local realtors through the city.

Brett says one of the goals of the tour is to show off the upper housing development which has over a hundred units that have either been completed or will be completed in the next year.

Also being looked at are the spaces available for potential new businesses.

"We have 33 businesses that have opened up in the first half of 2013, which is astronomical in this economy," said Brett.

Easton is seeing its fair share of brand new retail and restaurants coming to the area; however they're in need of one particular business and that's service businesses, for the people who are living in the city.

"They want to walk out their door and just as easily walk to a grocery store or a pharmacy as they can a restaurant or an art gallery," said Brett.

As for what's making Easton so attractive, "I think it's a collective group of everything going on from our events, to our streetscapes, our farmers market, our 'walkability,' our location," said Brett.

The tours are also being offered to visitors and are absolutely free.

For more information go to http://www.eastonmainstreet.org/